CHECKLIST FOR SUCCESSFUL CONTENT MARKETING:

What interests your target audience? From the perspective of content marketing, only content that is truly relevant to a given target audience can contribute to your company achieving its goals.

High-quality content: Well-written, appealing content demonstrates the business’s competence. And it should go without saying that the text be error-free, structured and reader-friendly.

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Unique Content: Unique content improves search engine rankings. On the other hand, sites with copied content or content that is of no real use to users is relegated to the back pages.

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SEO: Successful online content is not just unique, well-written and focused on a specific target group, it is also search engine optimized with keywords, headlines, clear structure and useful links.